Friday, May 15, 2015

Doctors PR For Physicians Places Doctors On TV Combined With Online PR

“The demand for medical news and information presents both opportunities and challenges for physicians in all fields,” says Gary Grasso, director of Doctor’s PR & Marketing, the PR agency with extensive experience working all areas of medical and healthcare including orthopedic surgery, plastic surgery, dermatology, cardiology, etc. “The opportunities are virtually unlimited for doctors who offer excellent patient care combined with leading technology combined with a well-planned public education and marketing strategy."

Doctors on TV
Doctor's PR client shows body contouring on ABC News
Doctor’s PR develops story ideas and places physician clients on TV news and talk shows across the country including the Dr. Oz Show, The Doctors, Good Morning America, TODAY and hundreds of local TV news and talk show outlets. “This TV exposure has proven to be the ‘gold standard’ in building credibility and driving public awareness of available treatments and procedures, but there is so much more we can do to build practices,” says Grasso.

“The message of what a practice has to offer and how treatments and procedures are done is crucial," says Grasso. "A practice must inform the public regarding its protocols and provide descriptions of treatments to reflect what the doctor believes will provide the best options  for his or her patients.

Online PR for Physicians
“A strong presence in online search is extremely important for any medical practice, however we must think beyond the confines of just SEO to promote  websites,” says Grasso. “Even though a doctor’s website may be well designed and rank high in search results, that provides just one opportunity to be seen online. What if we could create a dominant presence in search results with multiple articles and video showing on the first page of Google search? Better yet, consider the power of achieving similar results under multiple search terms.”

SEO or WPO? What about both?
"Physicians can gain new patient inquiries and continue contact with established patients by boosting their online visibility with “WPO,” or web presence optimization, says Grasso. “A strategic mix of well-written press releases, video content, targeted and original articles in blogs and other online strategies can result in multiple exposures on the first page of Google search, which if undertaken correctly can be replicated for multiple search terms,” says Grasso.

To learn more about the Multi-Media PR & Marketing program for physicians contact Gary Grasso, director of Doctor’s PR & Marketing vial email at or call direct at 626-222-7955. Visit

About Doctors P.R.
Doctor P.R. & Marketing provides medical and dental public relations and marketing services across the US. We create and place health, aesthetic & medical news and information via broadcast, online and print media.

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