Sunday, May 13, 2012

How Doctors Get On T.V. - Contacting Reporters

Doctors who gain television exposure in the news or on TV shows can educate the public and attract a significant number of new patient inquiries on an ongoing basis. Gary Grasso, director of Doctor's P.R. & Medical News has written a brief guide to promoting doctors for television news coverage and live appearances on T.V. The article includes information on working with medical reporters and health story producers, morning show producers and assignment editors at TV stations.

For example, the article shows doctors how to compose the elements of a TV story proposal. Since television is a visual medium, success will often depend on what the doctor can offer to “show and tell” with visuals such as demonstrations of actual procedures, patient stories, graphics and photos. These factors are critical when a reporter or producer is considering whether to book a story taping or guest appearance. The full article can be found here.

Dr. R. Laurence Berkowitz discusses
VASER Shape on ABC News
Doctor’s P.R. has specialized in medical public relations for physicians and medical equipment  manufacturers since 1994, representing physicians in a wide range of specialties including cosmetic surgery, plastic surgery, sports medicine, orthopedic surgery, internal medicine and many other specialties. Corporate clients have included Syneron Medical, Surgical Specialties, Tickle Lipo, Vaser and SpaMedica.

Doctor's P.R. physician clients have been placed on CNN, The Dr. Oz Show, The Doctors, Good Morning America, TODAY, Nightline, Oprah, The View, CBS News, NBC News, Fox and on hundreds of local TV news and morning shows across the U.S.

For more information on medical public relations, contact Doctor’s P.R., the leading p.r. agency for doctors, medical equipment manufacturers & medical marketing. Contact Gary Grasso, director at ggrasso@doctors or visit

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