Saturday, December 10, 2011

Younger Age Group Now Driving Demand For Cosmetic Procedures

According to a study published by The American Society for Aesthetic Plastic Surgery (ASAPS) more people are becoming interested in preventative and restorative facial treatments such as fillers, eyelid rejuvenation and Fraxel skin resurfacing and consequently doctors are seeing many more patients in the 31 to 45 age category. The study says that this younger age group, referred to as “Generation X’ers" accounted for 43% of cosmetic procedures in 2010, compared to “Baby Boomers” (aged 51 to 64) who accounted for 28%., reflecting a major demographic shift in the demand for cosmetic procedures.

The study indicates that younger Americans are embracing the idea of “preventive” cosmetic medicine including minimally invasive procedures and treatments to maintain one’s appearance over time, rather than waiting to have a larger plastic surgery procedure done years later.

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