Medical Public Relations New York

Doctor's PR Meeting Physicians in NYC September 6 to 8
Gary Grasso, Director of Doctors PR Medical Marketing is meeting with prospective physician clients in Manhattan from September 6 to 8, 2016. Doctors PR represents doctors across the country and has extensive experience in medical marketing and public relations in aesthetic medicine, plastic surgery, dermatology, orthopedic surgery, cardiology, pain management, sports medicine, cosmetic dentistry and other specialties.

"We’ll be consulting with doctors to determine how we can assist in practice marketing, strategic social media marketing, online PR, media relations and branding," says Grasso. Doctors who are interested may schedule a meeting by emailing ggrasso@doctorspr.com or by calling Doctors PR Medical Marketing at 626.698.2213.

Doctors PR is a leader in medical marketing and publicity with extensive experience placing clients in stories and interviews on TV news and talk shows across the country. "We have worked with many highly regarded physicians and medical device companies, placing multiple stories and interviews play on top tier national television including The Doctors, Good Morning America, The Dr. Oz Show, Oprah, Inside Edition, E! Channel, The View, CNN, the TODAY show, CBS Evening News and many others."

"Doctors PR creates and conducts strategic social media marketing and online PR designed to educate and promote patient inquiries on all health and medical related topics,” says Grasso. "We believe that this program is one of the most important aspects of marketing. Quality information combined with strategic use of social media and online marketing helps our clients to build a responsive social media audience and to dominate search results in the most important and relevant categories." Visit DoctorsPR.com

Medical Marketing and Public Relations: DoctorsPR Meeting Doctors In San Francisco June 29-30

Gary Grasso, Director of DoctorsPR Medical Marketing is meeting with prospective physician clients in the San Francisco Bay Area on June 29 & 30, 2016.  Doctor's P.R. represents physicians and medical device companies across the country.

“We’ll be consulting with prospective new clients to identify ways in which we can assist in practice marketing, online PR and business development,” says Grasso. Doctors and companies who are interested may schedule a meeting by emailing Gary Grasso at ggrasso@doctorspr.com or by calling DoctorsPR Medical Marketing at 626.698.2213.

“DoctorsPR is a leader in medical marketing and publicity with over twenty years of placing stories and interviews on television news and talk shows across the country," says Grasso. “We have worked with many of the most highly regarded doctors and medical device companies in the country and we have placed clients in multiple stories and interviews on top tier national television including The Doctors, Good Morning America, The Dr. Oz Show, Oprah, Inside Edition, E! Channel, The View, CNN, the TODAY show, CBS Evening News and many others."

"DoctorsPR also creates and conducts online marketing strategies designed to provide the public with useful information on a full range of health and medical related topics,” says Grasso. “We believe that this program is one of the most important aspects of marketing. Quality information combined with strategic use of social media and online marketing helps our clients to dominate search results in the most important and relevant categories.”

“For example, DoctorsPR has gained and maintains multiple first page search results with clients showing under multiple search terms have achieved four, five and more articles on the first page of Google searches, creating a powerful and dominant ‘expert source’ position for doctors practicing in a variety of specialties including dermatology, dentistry, orthopedic surgery, plastic surgery, internal medicine, cardiology and many others. We also recycle TV and online news coverage we have placed."

For more information on public relations and marketing for doctors, medical devices and related products, contact Gary Grasso, Director via email at ggrasso@doctorspr.com or visit www.doctorspr.com

About DoctorsPR
With over twenty years' experience in placing health and medical stories in the news, on leading national shows and online, DoctorsPR is uniquely positioned to build business and promote public awareness for clients. DoctorsPR also specializes in publicity and product launches for medical devices by combining effective media relations with the publication and promotion of blogs, quality online content and targeted press releases. Medical device clients have included Syneron, ESC Medical, BodyJet, Tickle Lipo, Contour ThreadLift and many others.

DoctorsPR builds client's visibility on organic search and social media by producing and promoting quality content and press releases. This combination of broadcast media exposure and online marketing provides a powerful tool for practice development and business growth.
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Marketing For Plastic Surgeons Enhanced With TV Exposure, Online Publicity

Effective marketing can help plastic surgeons get on TV News and Talk Shows, build and improve their online marketing and attract more patients.
By Gary Grasso, Director
Doctor's PR & Marketing

Doctors on TV
You must have either a unique story, insight into a certain procedure or technique, or the creativity to make a compelling story:

Eye Candy
Talking heads are out. Great visuals are in. Use  photos, B-roll (background video), demonstrations, even animations to paint a vivid visual picture.

You 

Doctors PR client on "The Doctors" show. Click image to view.

A plastic surgeon should appear energetic and accessible, yet professional on camera. He or she must be well-versed in the particular subject and provide information to viewers in a way that is understandable and compelling. Informative talking points are essential.

Online Marketing and Public Relations
More than ever, online PR is an essential component of a plastic surgeon’s winning marketing strategy. Online is where most everything happens, from your website and blog to press releases, original video, Instagram, Facebook and “recycled” media coverage, which can keep your previous TV appperances and media stories working indefinitely 24 hours a day. "By creating and promoting the right mix of online information we can establish highly visible multi-media sources to inform, educate and refer new patient inquiries to a plastic surgery practice," says Grasso. "Multiple first-page Google search placements of articles, blogs, press releases and video can dominate search results using multiple search terms. With the right strategies quality content will appear and remain in first-page search results for months or years."

Blogs
Blogs are one of the most under-utilized and misused marketing assets in many practices. They should be used as an important news source and communication tool to reach prospective patients. Blog articles must be newsworthy rather than just a random series of updates. Use the power of  a blog to educate, inform and attract patients, and even to help attract media inquiries.

For more information contact Doctor’s PR & Marketing. Call 626-698-2213 or email Gary Grasso, Director at ggrasso@doctorspr.com Visit DoctorsPR.com

Marin County Doctor Introduces Neck Lift For Skin Tightening While Improving Skin Texture

Dr. Karron Power says the new non-surgical neck lift offered at PowerMD is a specialized laser treatment which offer the dual benefits of tightening the skin while improving skin texture and tone for best results.

“Sagging skin on the neck can now be treated with a new technique that not only provides skin tightening but also improves the texture and tone of the skin, all in the same treatment,” says Dr. Karron Power, medical director of PowerMD in Marin County.

Dr. Karron Power discusses a new fix for a double chin
on ABC 7 News, San Francisco

"A sagging neckline can make anyone look years older and tired, and is one of three major “markers of aging” on the face which also include drooping eyelids and loss of facial volume," says Dr. Power. "In the past, a lower facelift was the only effective way to tighten the neckline, requiring incisions and recovery time, but now this effective non-surgical treatment is available to Bay Area residents who don't want or need plastic surgery."

“The treatment is done using the Claro2, an advanced laser that tightens skin more effectively than intense pulsed light (IPL) or other types of lasers,” says Dr. Power. "And unlike other laser treatments, this treatment also addresses the skin's texture, tone and appearance. The result is a sleeker neckline with tighter, firmer skin that looks younger and refreshed."

“We can also build up the definition of a person’s jawline using Sculptra, an injectable treatment that promotes rejuvenation of facial volume,” says Dr. Power.

For more information call 415.785.7995 or visit www.PowerMD.com

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Dr. Karron Power Shows Double Chin Injection on KGO 7 News San Francisco

Can you erase a double chin without surgery? Dr. Karron Power is scheduled to appear on KGO 7 News, Wednesday, July 8th to show how injectable treatments can get rid of a double chin by dissolving small areas of unwanted fat. Dr. Power also discusses Kybella, a new injectable treatment recently approved by the FDA for use under the chin. The story is scheduled to run in the 6:00 pm news hour. 

Dr. Power, the medical director of PowerMD in Marin County, CA now offers “The Double Chin Eraser” which uses a compounded formula which she says has an effect similar to that of Kybella. The KGO news story shows Dr. Power administering the Double Chin Eraser treatment to a female patient.

"Kybella is similar to the deoxycholic acid that is produced in the body," says Dr. Power. "Deoxycholic acid helps the body to absorb fats. When injected into tissue deoyxholic acid destroys targeted fat cells.”  Dr. Power says the treatment's benefits, risks and alternatives are discussed with each patient.

 “The Double Chin Eraser injectable treatment is effective for dissolving small amounts of unwanted fat,” says Dr. Power. “Some patients may also benefit from a specialized laser treatment
which can help to tighten the skin,” she says.

 Dr. Karron L. Power MD, MPH is the founder and medical director of PowerMD, with over 20 years of medical education, research and practice in medical aesthetics, anti-aging, regenerative, and restorative medicine. Website: www.PowerMD.com

Treatment For Gum Recession Through A Pinhole Shown In Memphis TV Show

Memphis, TN - Alan Blanton, DDS appears on WREG Channel 3's "Live At 9" show to show  viewers how a new minimally invasive treatment, Chao Pinhole Gum Rejuvenation™ can correct receding gums in minutes without scalpels, stitches or downtime. This breakthrough alternative to conventional gum grafting eliminates the fear that many people have about having needed treatment for gum recession, which is often caused by improper tooth brushing or gum disease. This video clip includes an animation which shows how Chao Pinhole Gum Rejuvenation is done.

Doctors PR For Physicians Places Doctors On TV Combined With Online PR

“The demand for medical news and information presents both opportunities and challenges for physicians in all fields,” says Gary Grasso, director of Doctor’s PR & Marketing, the PR agency with extensive experience working all areas of medical and healthcare including orthopedic surgery, plastic surgery, dermatology, cardiology, etc. “The opportunities are virtually unlimited for doctors who offer excellent patient care combined with leading technology combined with a well-planned public education and marketing strategy."

Doctors on TV

Doctor's PR client shows body contouring on ABC News

Doctor’s PR develops story ideas and places physician clients on TV news and talk shows across the country including the Dr. Oz Show, The Doctors, Good Morning America, TODAY and hundreds of local TV news and talk show outlets. “This TV exposure has proven to be the ‘gold standard’ in building credibility and driving public awareness of available treatments and procedures, but there is so much more we can do to build practices,” says Grasso.

Branding
“The message of what a practice has to offer and how treatments and procedures are done is crucial," says Grasso. "A practice must inform the public regarding its protocols and provide descriptions of treatments to reflect what the doctor believes will provide the best options  for his or her patients.

Online PR for Physicians
“A strong presence in online search is extremely important for any medical practice, however we must think beyond the confines of just SEO to promote  websites,” says Grasso. “Even though a doctor’s website may be well designed and rank high in search results, that provides just one opportunity to be seen online. What if we could create a dominant presence in search results with multiple articles and video showing on the first page of Google search? Better yet, consider the power of achieving similar results under multiple search terms.”

SEO or WPO? What about both?
"Physicians can gain new patient inquiries and continue contact with established patients by boosting their online visibility with “WPO,” or web presence optimization, says Grasso. “A strategic mix of well-written press releases, video content, targeted and original articles in blogs and other online strategies can result in multiple exposures on the first page of Google search, which if undertaken correctly can be replicated for multiple search terms,” says Grasso.

To learn more about the Multi-Media PR & Marketing program for physicians contact Gary Grasso, director of Doctor’s PR & Marketing vial email at ggrasso@doctorspr.com or call direct at 626-222-7955. Visit www.DoctorsPR.com.

About Doctors P.R.
Doctor P.R. & Marketing provides medical and dental public relations and marketing services across the US. We create and place health, aesthetic & medical news and information via broadcast, online and print media.

Doctors PR Agency Places 3 Doctors On TV In 3 Days

Medical Public Relations
TV news stories recently placed by Doctors PR on treatments for back pain with a spine surgeon, a minimally invasive procedure for receding gums and a live interview with a dermatologist on a promising new treatment for melanoma showcase the latest developments in orthopedic surgery, dental health and dermatology. Each story ran on local TV news in the client’s market area.

Doctors PR client in a TV news story

“Media coverage is a valuable asset to any medical marketing or dental marketing strategy,” says Gary Grasso, Director of Doctors PR & Marketing. “We take media relations further by recycling earned news content and providing the type of online publicity that brings results for our clients in the medical and dental fields. This includes research and production of the most targeted original blog articles, videos with a unique perspective that gains viewers and generates new patient inquiries, and effective online media placement that creates high visibility in online search results.”

For more information on medical public relations, medical marketing and dental public relations anywhere in the United States contact Gary Grasso by emailing to ggrasso@doctorspr.com  and visit www.DoctorsPR.com

Medical Marketing & P.R. - Doctor’s P.R. Meeting New Clients In San Francisco August 14-15

Gary Grasso, Director of Doctor's PR & Marketing will be meeting with physicians, dentists and medical device companies in the San Francisco Bay Area.  Doctor's P.R. represents clients in all fields of medical and dental services and healthcare, including startups.

Doctors and medical device companies will have the opportunity to meet with Doctor’s P.R & Marketing in the Bay Area on April 14 to 15. “We’ll be consulting with prospective new clients to identify ways in which we can assist clients to increase their practices and business growth,” says Grasso. Professionals and companies located in the Bay area who would like to schedule a meeting with Gary Grasso may contact him directly by email at ggrasso@doctorspr.com or by calling Doctor’s P.R. & Marketing at 626.698.2213.

“Doctor's P.R. is a leader in medical marketing and publicity, with over nineteen years of placing hundreds of stories and interviews on television news and talk shows across the country," says Grasso.
“We specialize in generating effective media exposure designed to enhance growth and name recognition. We have worked with many of the most highly regarded professionals and companies in the country and we have placed multiple stories on top tier national television shows including The Doctors, Good Morning America, The Dr. Oz Show, Oprah, Inside Edition, The View, CNN, the TODAY show, CBS Evening News and many others."

Doctors P.R. also offers an online marketing strategy designed to provide the public with useful information on a full range of health and medical related topics,” says Grasso. “We believe that this program is one of the most important aspects of marketing. Quality information combined with strategic placement of internet articles and press releases can result in our clients dominating search results in the most important and relevant topics for their categories.”

“For example, Doctor’s P.R. has gained, and more importantly maintains multiple Google first page placement for many clients, with results showing under numerous search terms,” says Grasso. “We have achieved four, five and more articles on the first page of Google searches, creating a powerful and dominant ‘expert source’ position for doctors practicing in a variety of specialties including dermatology, dentistry, orthopedic surgery, plastic surgery, internal medicine, cardiology and many others. We also combine articles from news coverage we have placed, accompanied by video from television news stories in which we have placed clients.”

For more information on public relations and marketing for doctors, medical devices and related products, contact Gary Grasso, Director via email at ggrasso@doctorspr.com or visit www.doctorspr.com

About Doctor's P.R.
With over nineteen years' experience in placing health and medical stories in the news, on leading national shows and online, Doctor's P.R. is uniquely positioned to build business and promote public awareness for clients. Doctor’s P.R. also specializes in publicity and product launches for medical and dental devices related products by combining effective media relations with the publication and promotion of blogs, quality online content and targeted press releases. Medical device clients have included Syneron, ESC Medical, BodyJet, Tickle Lipo, Contour ThreadLift and many others. Doctor's P.R. builds client's visibility on Google News and Google organic search, Bing, Yahoo and social media by producing and promoting quality content and press releases. This combination of broadcast media exposure and online marketing provides a powerful tool for practice development and business growth.
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P.R. Agency For Dr. John Chao's Pinhole Gum Rejuvenation Expands Marketing For Dentists

Los Angeles, CA - Doctor's P.R., the agency that created the start-up T.V. news coverage and public relations campaign for Chao Pinhole Gum Rejuvenation™ is expanding services for dental professionals. Gary Grasso, Director is working closely with dentists across the country on practice development including public relations, TV appearances, print media and publicity. In addition, Doctor's P.R. provides online marketing for dentists including web presence optimization, press releases and quality content which consistently gains first page placement in online search.

Dr. John Chao appears on "The Doctors" Show with
Chao Pinhole Gum Rejuvenation™

Chao Pinhole Gum Rejuvenation™ is a revolutionary, minimally invasive technique to correct gum recession without conventional gum grafting surgery. Receding gums are brought down to a healthy position using special dental instruments designed by Dr. John Chao. Both the instruments and the technique are patented.

"Doctor's P.R. represents dentists, physicians and medical & dental device manufacturers," says Grasso. "For Chao Pinhole Gum Rejuvenation, Doctor's P.R. has provided branded names which have been trademarked by the client, the concept and design of specialized animations to illustrate the technique, online articles and press releases to build awareness and online presence, online video content and extensive TV news and talk show coverage. We are continuing to market Chao Pinhole Gum Rejuvenation™ to the public as an attractive alternative to conventional gum grafting; simultaneously we are increasing awareness of the technique and training classes among dental professionals who are coming from around the world to attend Dr. Chao's ongoing training, conducted in Alhambra, CA.

Since launching the dental public relations and media campaign for Chao Pinhole Gum Rejuvenation in April 2013, Doctor's P.R. has gained exposure for dentist, inventor and educator Dr. John Chao on hundreds of local TV news programs and on national T.V. including "The Doctors". This exposure is driving consumer demand as patients ask their dental providers if they offer the Pinhole Gum™ treatment. Many of the dentists and periodontists who have been trained in the technique are reporting strong patient interest in having their gum recession corrected relatively painlessly without cutting, stitches or downtime. Doctor's P.R. is continuing the public relations and marketing campaign for Chao Pinhole Gum Rejuvenation™ with messaging targeted to dentists, media and consumers.

Dentists and periodontists who wish to build their practices through effective media coverage and public relations may contact Doctor's P.R. for more information. The agency can assist with P.R. and marketing efforts for the LANAP procedure, orthodontics, cosmetic dentistry, Chao Pinhole Gum Rejuvenation™, implants and other dental procedures and services. Visit www.doctorspr.com or call Gary Grasso, director at 626-222-7955. Google + page

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New Treatment For Receding Gums To Be Shown On "The Doctors" Tuesday Jan. 21st

Los Angeles, CA - The Doctors show is featuring Chao Pinhole Gum Rejuvenation™, a breakthrough treatment that many dentists call the "best alternative to gum grafting" available. Also known as the Lunchtime Gum Lift™, the treatment was invented by Los Angeles dentist Dr. John Chao. This minimally invasive technique can reverse receding gums in minutes with "no cutting, no stitches and little or no pain in most cases," says Dr. Chao.

Dr. Chao's patient Rocio before taping her
Lunchtime Gum Lift for "The Doctors" show.

In the Jan. 21st segment, "The Doctors" story follows Dr. Chao and his patient, Rocio who had ten teeth affected by gum recession. "Even though I'm a dental assistant at another dental office, I was just as reluctant as most patients to have gum grafting surgery because of the pain and recovery time required," says. Rocio. "After discussing Dr. Chao's pinhole technique with my own dentist, I decided to have it done."

The camera was rolling as Dr. Chao began to reverse Rocio's receding gums, and less than an hour later all ten teeth were done. "It actually took fifty-six minutes," says Dr. Chao. "This really is a "Lunchtime Gum Lift", he says.

For more information on Chao Pinhole Gum rejuvenation™ call (888) 309-7501 or visit www.pinholegumrejuvenation.com

Over 200 dental professionals from across the U.S. and around the world have been trained in Chao Pinhole Gum Rejuvenation by Dr. Chao, who is conducting monthly training classes in Los Angeles.

"The Doctors" show airs at 5:00 p.m. on KCAL 9 in Los Angeles. The show's website provides channel listings for cities across the country.

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Dr. John Chao Shows Pinhole Gum Rejuvenation On NBC 4 News L.A. Friday, Nov. 15th

Los Angeles, CA -  A new treatment for receding gums that has been called the best alternative to gum grafting will be seen this Friday, Nov. 15th on NBC Channel 4 News at 5:00 p.m. Dr. John Chao, dentist, educator and inventor of Pinhole Gum Rejuvenation™, also known as the Pinhole Surgical Technique™ will show how a woman with pronounced gum recession can be given a new smile in minutes with no cutting, no stitches and no grafting.

“Pinhole Gun Rejuvenation™ is a sophisticated,yet simple way to move receding gums back into place without grafting surgery,” says Dr. Chao. “Rather than cutting and transferring gum tissue, the new technique takes just a few minutes per tooth treated with virtually no pain and no downtime,” he says.

Top To Bottom:  Receding Gums,
During Pinhole Gum Rejuvenation,
Gums Restored To Healthy Position
In Minutes Without Gum Grafting.

How Pinhole Gum Rejuvenation™ Is Done:
A small entry point is made in the gum above the tooth or teeth to be treated.Specialized dental
instruments designed and patented by Dr. Chao are inserted into the entry points and moved to free the gum tissue, then the gums are gently guided down to their proper position. Next, a small angled instrument is used to pass several collagen strips through the entry point and place them under the gums. “The collagen helps to keep the gum tissue in place and stimulates the body to generate more collagen. The procedure takes about a half an hour to an hour and as many up to sixteen teeth can be treated at the same time. The small entry point quickly heals and is virtually undetectable the next day,” says Dr. Chao.

For more information on Pinhole Gum Rejuvenation™ or to locate a dentist who has been trained by Dr. Chao, visit www.pinholesurgicaltechnique.com or call 888-603-2953.

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Pinhole Surgical Technique For Receding Gums Featured On The Dr. Steve Show

The Pinhole Surgical Technique™ is a simpler and easier alternative to gum grafting, says Dr. John Chao, who invented the treatment and related dental instruments.

New York, NY - Dentist, educator and inventor John Chao. DDS visited the Dr. Steve Show in a guest segment on the Chao Pinhole Surgical Technique™, also known as Pinhole Gum Rejuvenation™, a minimally invasive treatment for gum recession that requires no cutting, no sutures and no downtime. The Dr. Steve show airs on Sundays at 6:00 p.m. on WPIX 11 in New York City and is braodcast on other dates and times in other cities. The Dr. Steve Show website lists the cities and days that the show appears in each market.

Dr. John Chao and Dr. Steve Salvatore on set.

“The Chao Pinhole Surgical Technique™ can guide receding gums back into their proper place without gum grafting,” says Dr. Chao. “Rather than cutting and grafting gum tissue, PST takes just a few minutes per tooth treated and up to ten teeth can be treated within an hour.” he says.

“The first group of dentists and periodontists from across the country and Europe visited Dr. Chao’s office in August to be trained in the Chao Pinhole Surgical Technique ™. “One dentist came all the way from Barcelona, Spain to attend the course,” says Dr. Chao. “Our next two PST courses are full as dental professionals seek to be trained in PST,” he says. A Study of the Pinhole Surgical Technique is published in the the October, 2012,  issue of The International Journal of Periodontics and Restorative Dentistry.

To learn more about the Chao Pinhole Surgical Technique™ or to locate a dentist or periodontist who has been trained in PST visit www.pinholesurgicaltechnique.com or call 888-603-2953.

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Treatment For Receding Gums on ABC 7 News Los Angeles

June 12, 2013 - Dr. John Chao appears on the 5:00 p.m. news tonight on KABC Channel 7 with the Pinhole Surgical Technique™,  a new treatment for gum recession with no cutting, scalpels or sutures. Health reporter Denise Dador shows how the new treatment works with a patient treatment and animation of the procedure.

“People should be aware of receding gums which can be caused by excessive tooth brushing, gum disease or the normal aging process,” says Dr. Chao, a leading Los Angeles area dentist who invented the Pinhole Surgical Technique, also known as "Pinhole Gum Rejuvenation™".

“Many people are unaware of their gum recession until they their teeth become sensitive to cold temperatures because of root exposure,” he says. “Others are concerned by the unsightly appearance of their receding gums.”

“The standard treatment for receding gums has been gum grafting surgery, a painful and invasive procedure in which a section of gum tissue must be cut out of the palate, then sewn on to the affected area,” says Dr. Chao. “Because of the pain and recovery time, dentists can usually treat only one or two teeth at a time.”

“This got me considering a better way to treat gum recession,” says Dr. Chao. ”Could we simply slide receding gums back down into place, with no grafting or stitches?” Dr. Chao says he worked on numerous ways to achieve this goal and through research he has developed his minimally invasive technique to restore gums to their proper position, using a few simple instruments which he designed. “Pinhole Gum Rejuvenation takes just a few minutes per tooth. There is no cutting, no downtime required and multiple teeth may be treated at the same time,” says Dr. Chao.

How The Pinhole Surgical Technique Is Done:
The area of gum recession is numbed with a local anesthetic, then a tiny entry point, about the size of the tip of a ballpoint pen is made in the gum above the tooth or teeth to be treated. A specially designed dental instrument is inserted into the entry point and manipulated to loosen the gum tissues; then the gums are moved down to a normal, healthy position. The instrument is withdrawn, then Dr. Chao uses a small angled forceps, or “pliers” to place several tiny collagen strips through the entry point under the gums. The collagen helps keep the tissue in place as new collagen is formed by the body.

Receding Gums (L) are moved down (M) and returned to a normal position (R)

The entire treatment takes about 20 minutes to an hour, depending on the number of teeth treated. The entry hole quickly heals and is virtually undetectable the next day, with no downtime needed for healing. Patients can return to their daily activities and can eat and drink normally.

For more information on Pinhole Gum Rejuvenation™ visit www.AlhambraDental.com or call (888) 309-7501.

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Medical Public Relations: Doctor's P.R. in San Francisco For New Client Meetings

Gary Grasso, Director of Doctor’s P.R. & Medical News, a leading medical P.R. and marketing agency is scheduling meetings with physicians and medical device companies in San Francisco on Monday, May 20 through Thursday May 23, 2013.

“I’ll be meeting with physicians in all fields of medicine to identify ways in which we can build public awareness of the latest medical procedures and treatments,” says Grasso. San Francisco Bay Area doctors and companies engaged in medical device research, manufacturing or distribution may contact Gary Grasso to schedule an on-site meeting by email at ggrasso@doctorspr.com or by calling Doctor’s P.R. at 626.698.2213.

“Doctor’s P.R. is a leader in placing doctors on TV with multiple appearances on news and talk shows across the U.S.,” says Grasso. “We specialize in generating effective media exposure designed to enhance medical practice growth and name recognition. Doctor’s P.R. regularly places clients in stories on top tier national television shows including The Doctors, Good Morning America, The Dr. Oz Show, CNN, the TODAY show, CBS Evening News and many other local and national shows and news stories," says Grasso.

Doctors P.R. also provides an online marketing strategy designed to provide the public with useful information on a full range of health and medical related topics,” says Grasso. “We believe that this program is one of the most important aspects of conducting PR for doctors. “Quality information combined with strategic placement of internet articles and press releases can result in our clients dominating search results in the most important and relevant topics for their categories.”

“Physicians who offer quality content can gain high-profile online search results under multiple search terms,” says Grasso. “This can build a powerful and dominant 'expert source' position. A blog, when properly formatted can inform and engage even more potential patients."

“Doctor’s P.R. places and maintains first page search for many clients, with results showing under multiple search terms,” says Grasso. “We have achieved four, five and more results on the first page of searches, creating a powerful and dominant ‘expert source’ position for doctors practicing in a variety of specialties including dermatology, orthopedic surgery, plastic surgery, internal medicine, cardiology and many others.

For more information on PR for doctors, medical devices and related products, contact Gary Grasso, Director via email at ggrasso@doctorspr.com or visit www.doctorspr.com

About Doctor's P.R.

With over eighteen years' experience in placing health and medical stories in the news, on leading national shows and online Doctor's P.R. is uniquely positioned to build business and promote public awareness for physicians in all fields of medicine. Doctor’s P.R. also specializes in publicity and product launches for medical devices and medical related products by combining effective media relations with the publication and promotion of medical blogs, quality online content and targeted press releases. 

Medical device clients have included Syneron, ESC Medical, BodyJet, Tickle Lipo, Contour ThreadLift and many others. Doctor's P.R. builds client's visibility on Google News and Google organic search, Bing, Yahoo and social media by producing and promoting quality content and press releases. This combination of broadcast media exposure and online marketing provides a powerful tool for practice development and business growth.

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Dentist Invents New Treatment To Slide Receding Gums Back Down

Dr. John Chao says his invention of the Pinhole Surgical Technique™ provides a minimally invasive treatment for receding gums that literally slides gum tissue back down to its proper position. The treatment requires no cutting or stitches, eliminating the pain and extended downtime of conventional gum grafting surgery.  Dr. Chao is a dentist who practices in Alhambra, CA.

A 33-month study of 43 patients with 121 gum recessions using the Pinhole Surgical Technique™ was published in the October, 2012, issue of the International Journal of Periodontics and Restorative Dentistry. The results of this study were as successful as the standard gum grafting procedure, while patients who underwent the Pinhole Surgical Technique™ reported virtually no pain, no bleeding and high satisfaction with the almost instant transformation of the defective gum line. (Int J Periodontics Restorative Dent 2012; 32: 521-531.)

Dr. Chao’s patient “Maria” is only 36, but she has receding gums. “That’s not as unusual as people may think, says Dr. Chao. “We see gum recession in patients of all ages. Half the population has some degree of receding gums, but many people are unaware of it until they experience sensitivity to cold or notice the roots of their teeth beginning to show,” he says.

“Like Maria, many patients have been reluctant to have their receding gums corrected because they are afraid of undergoing painful gum grafting,” says Dr. Chao. But Maria is having the Pinhole Surgical Technique done which will restore her unsightly, receding gums in minutes, says Dr. Chao. 

To begin the treatment, the affected teeth are cleaned and prepared and the gum tissue is numbed with a local anesthetic. A needle is used to make a small  entry point in the gum above the tooth or teeth to be treated.

A special instrument designed by Dr. Chao is inserted into the entry point and moved to free the gum tissue, then the gums are gently pushed down to position. Dr. Chao then uses a small angled forceps, or “pliers” to pass several tiny collagen strips through the entry point and place them under the gums

Above: Receding gums
Below: After the Pinhole Surgical Technique.

which help to keep the tissue in place as new collagen is formed by the body. This completes the procedure, which takes about a half an hour depending on the number of teeth treated. The small entry hole quickly heals and is virtually undetectable the next day.

“Until the invention of the Pinhole Surgical Technique™, gum grafting surgery was the gold standard for treatment of receding gums,” says Dr. Chao. “However, surgical gum grafting is a much more invasive procedure which requires a scalpel to cut and remove a section of gum from the roof of the mouth which must then be sutured in place over the area of recession. Because of the cutting and stitches required, most dentists will only treat one or two teeth at a time, then the patient will need to heal before having more teeth done. The patient must deal with considerable post-op pain, bleeding, and healing time. However, the Pinhole Surgical Technique can address several teeth through just one tiny entry point. “Unlike gum grafting, multiple teeth can be treated in one session,” says Dr. Chao, who will soon be instructing other dentists in the new treatment. For more information on gum rejuvenation with the Pinhole Surgical Technique™ visit www.AlhambraDental.com or call (888) 309-7501.

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Stem Cell Face Lift As Seen On Fox 11 News Los Angeles: Does It Work?

Dr. Richard Ellenbogen, a leading Beverly Hills plastic surgeon says facial fat grafting can do everything claimed for so-called “stem cell face lifts”. “Patients should be wary of marketing claims without scientific evidence,” he says.

Dr. Ellenbogen's patient before & after facial fat grafting.

"Stem cell face lifts have received lots of media attention, but has anyone really looked into the claims being made for their success?” asks Dr. Ellenbogen. “The extraction of stem cells is a tedious process which requires extra equipment and time in the operating room which increases the cost of the procedure,” he says. “In  evaluating the results of 25 stem cell face lifts I have performed, I detected no additional benefits over straight fat grafting on follow-ups done four months post-op. I believe that fat grafting delivers the desired results at a lower cost.”

“Most doctors who are performing stem cell face lifts are harvesting fat, spinning it in a centrifuge then injecting it into the face, which is basically fat transfer,” says Dr. Ellenbogen. “Whatever stem cells are present come along."

Dr. Ellenbogen says he performs fat grafting on many of his face lift patients to address both of the major causes of facial aging: sagging and deflation. The sagging is corrected by the face lift, and the fat that has been lost with age is replaced to create the most natural and realistically youthful look possible.

For more information on facial fat grafting visit Dr. Richard Ellenbogen's website www.beverlyhillsbody.com or call 310.276.3183.

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Medical Practice Public Relations Gets A Boost With Online Content

By Gary Grasso Director, Doctor's P.R. & Medical News

Strong online visibility is vital for physicians in private practice. Achieving first page Google search results and similar success with other search engines is an accomplishment in itself which requires research and analysis, quality writing and effective headline composition, but that’s just the beginning.  While some articles and press releases gain a temporary first page presence, most will move down in rankings as days or weeks go by, or will simply drop off quickly. The real value in online search results lies in gaining and maintaining a first page position, based on multiple search terms.

Strategic placement of quality medical content can result in a strong search presence in the most important and relevant topics for a medical practice.  In 2012, only 15% of consumers surveyed said they did not use the Internet to find a business in their local area. This means that 85% of people use the Internet for local searches. source: SearchEngineLand, 2012

This is not about SEO for doctor's websites, but rather about building a multilayered package of text and visual content to leverage a physician's online presence which will also multiply the results of even the best designed and optimized website. This is about creating many ways for people to find what they’re looking for, which will show up in online search even where your website doesn’t appear. It's all about providing valuable information and telling multiple stories about your practice and your services, and having this quality content linking back to your website.

Depending on the topic, search phrases and geographic location a search phrase might return 75,000 results, a million results or more. So how can we increase the chances that once a first page presence is accomplished, it will remain long-term? More importantly, how can physicians see their online presence rise to a higher level with multiple first and second page results?

Research + Strategic Planning + Quality Content = A Strong Online Presence

We can take a physician’s online exposure to the next level with a strategy which includes the creation and placement of informative online press releases, bylined articles and original video, all emphasizing quality content.

Doctor's P.R. has achieved 5 of the first 6 first-page search results for
"spinal fusion San Francisco" with a mix of video, blogs & press releases.

For example, Doctor’s P.R. has built and maintains first page placement for a leading spine surgeon with results showing under multiple search terms. We have achieved four, five and more results on the first page of online searches for this client, which has built a powerful and dominant “expert source” for people searching for a qualified spine surgeon and information on spinal fusion, spinal stenosis, spinal disc replacement and related topics,” says Grasso. We also produce original video, online articles and links to television appearances and news stories in which we have placed the client.

These are some of the strategies which are achieving high visibility for doctors in virtually all fields including plastic and cosmetic surgery, cardiology, spinal surgery, anti-aging medicine and sports medicine.

For more information email Gary Grasso at ggrasso@doctorspr.com  or call 626.222.7955 (cell) office 626.698.2213. Website: www.doctorspr.com

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How To Know If You Need Back Surgery: San Francisco Surgeon Explains

San Francisco: Dr. Kenneth Light shows how to determine if you need spine surgery or if back pain can be managed non-surgically in this ABC News video. Spinal disc replacement and spinal fusion are also discussed. Dr. Light is a spine surgeon who practices in the San Francisco Bay Area.

Medical Public Relations: Doctor’s P.R. In San Francisco Meeting New Clients

Doctor’s P.R. & Medical News, a leading medical public relations agency is scheduling meetings with physicians and medical device companies in San Francisco on Wed. January 9th through Friday January 11, 2013.

“I’ll be consulting with prospective new clients to identify ways in which we can assist doctors to increase their new patient inquiries,” says Gary Grasso, principal of the agency. Bay Area Medical professionals who would like to schedule a meeting may contact Gary Grasso by email at ggrasso@doctorspr.com or by calling Doctor’s P.R. at 626.698.2213.

“Doctor’s P.R. is a leader in placing doctors on TV with appearances on news and talk shows across the U.S.,” says Grasso. “We specialize in generating effective media exposure designed to enhance medical practice growth and name recognition. Doctor’s P.R. regularly places clients in stories on top tier national television shows including The Doctors, Good Morning America, The Dr. Oz Show, CNN, the TODAY show, CBS Evening News and many other local and national broadcasts,” says Grasso.

Doctors P.R. also provides an online marketing strategy designed to provide the public with useful information on a full range of health and medical related topics,” says Grasso. “We believe that this program is one of the most important aspects of conducting PR for doctors. “Quality information combined with strategic placement of internet articles and press releases can result in our clients dominating search results in the most important and relevant topics for their categories.”

“Doctor’s P.R. places and maintains Google first page placement for many clients, with results showing under multiple search terms,” says Grasso. “We have achieved four, five and more results on the first page of Google searches, creating a powerful and dominant ‘expert source’ position for doctors practicing in a variety of specialties including dermatology, orthopedic surgery, plastic surgery, internal medicine, cardiology and many others.

For more information on PR for doctors, medical devices and related products, contact Gary Grasso, Director via email at ggrasso@doctorspr.com or visit www.doctorspr.com